Cold. Check. Quick. Huh? Convenient. What the?
What exactly is the message they were going for? I think the Miller ad boys got together, sampled a bunch of the product and just started throwing pleasant adjectives around. Then they must have been too hung over to recheck their work before sending it off to get it immortalized in neon and glass.
So what's next?
- Miller Lite - Guaranteed to fit any car cupholder.
- Guiness. Tepid. Slow. Rebellious.
- When you're unemployed, Miller Time is Any Time!
- Lite: not really a word.* Miller: not really a beer.
* "lite" is a term used for a pane of glass in a window - "light" is a dietary term meaning "at least 1/3 fewer calories or no more than half the fat of the original product". I wonder if that means Miller Lite didn't meet the cut to be "light" so they branded it to fool you. Curse you evil beer companies and your irresistable product. Curse you!
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