Thursday, November 23, 2006

Faux Turkey

A Delicious Vegetarian Feast
Feast Includes a Tender, Juicy Stuffed Tofu Roast, 8 Delicious Cranberry-Apple, Potato Dumplings, Rich Tofurky "Giblet" & Mushroom Gravy, and Our Signature Tofurky Jurky Wishstix

Several things come to mind - foremost being, WTF are Tofurky Jurky Wishstix? Also, the massive vinyl sign is the latest evidence that this store's sign department has too much time on their hands (yes, I know for a fact that they have a multi-person sign _department_). Who exactly is the target market again? People who really want to eat animals, but feel the superficial obligation to avoid killing? Or is it people that aren't comfortable with themselves and their convictions, and want to keep up appearances for others? Way to compromise (yourself).

I'm not really picking on anyone (vegan or otherwise) - it's just that this is damn funny. It speaks to some greater irony in society. And let's not lose sight of the important thing - it costs $17.99! Better yet, make that $22.99 per pound ;)

Tofurkey - when only the best vegetable-mass, simulated pseudo-meat giblets will do!

The commercial cuts to a gaggle of kids around the table in uncomfortable sweaters - "Hey mom, more Tofurkey please!" (big smiles and clean plates held high) "Shut up kids, do you know how much this crap costs!? Go mash some garden burgers up into the shape of a bird."

Or should the tag-line be "Surprise, it's protein!" ? Either way I wish you - carnivore and vegan alike - a Happy Thanksgiving!

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